In May 2025, Huikeyan made a strong impact at the 33rd CBE Shanghai Beauty Expo by unveiling more than 40 new home-use care devices. These included multifunctional beauty devices, hair removal instruments, cooling eye masks, and nano mist sprayers.
The exhibition attracted buyers from Russia, Saudi Arabia, Germany, Japan, and other regions. Several products received pre-orders from overseas distributors during the event.
This exhibition not only expanded Huikeyan’s visibility in global beauty device channels but also leveraged live-streaming to integrate online and offline marketing.